Society props up an image of “the lone creative” for writers, artists, and other creatives producing content, hustling away, and emerging with a finished masterpiece. There’s a lot wrong with this image. First of all, it ignores how important collaboration is to so many people’s creative processes. From bouncing ideas on each other to merging complementary skills, creatives have always collaborated. The bigger problem with the myth of the lone creative is trying to apply it to creative roles in businesses. When your creative output is tied to business goals, like marketing, team collaboration is even more important. Creating marketing content …
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